What's the Vinomofo Black Market?

At Mofo HQ, we get a lot of questions when it comes to our Black Market deals - after all, if you've dipped your toe into our Black Market you'll know that they aren’t the kind of deals you see everyday.

So for those who want to be in-the-know, here’s a need-to-know. Just keep it on the down-low, you know?

What’s the deal with a “Black Market” deal?

In short - Black Market deals give you exceptional value, only made possible if we don’t reveal the maker’s brand.

Are they just cleanskins? Made up brands? Have they fallen off the back of a truck? Are we steaming off labels and painstakingly pasting them on bottled goon?

No, no, no, and no. These are genuine, fully labelled wines - the same wines you'll find at the winery cellar door, at wine bars, restaurants and even sometimes other retailers around the country – at much higher prices.

These wines are the genuine article, no raw deals, no cleanskins or fake brands. You won’t find out what the wine is until it hits your doorstep, but you won’t regret it. Trust us, you won’t find these deals anywhere on the open market.

So why is the brand hidden?

Hiding the brand allows us to sell these wines at a much lower price than our would-be competition. We go deep in these lines. As in, we buy the whole remainder of the vintage, or many pallets at a minimum. For the maker, that much stock movement saves them a bunch on marketing and opportunity costs. And you get a huge deal in the process.

When we can show a wine label, we do. But when given the option of a wine deal that we think is truly mofo-worthy, we need to hide the brand to protect the makers' interests. When you go to the Black Market, you’re about to get some highly sought after wines. At up to 70% off RRP, keep this on the downlow. Mum’s the word on these deals.