How to mofo


You’re a mofo now, and there’s no going back. Don’t worry, we’re all mofos here too. We share good wine, keep things real, and have fun. Sound like you? Good. You’re welcome here. 

Vinomofo started with you. Well, you as a collective of wine-lovers. In our early days, we were a wine social network called Qwoff (more on that here, if you love history). You showed a thirst for good wine deals (read: good deals on good wine), and so we gave it a crack. Vinomofo emerged.

Over a decade later, we link you directly to some of the best makers in the world, and the kind of wines that we drink and love. Out of those, we help you find the ones that you’ll love, too. We even guarantee your happiness in our wine. Don’t love something? No prob, we’ll pick it up, free. Want a more interactive experience? Talk to one of our Wine Dealers. The happier you are, the stronger we are as a tribe, the better the wine deals we can get for you. 

It’s a virtuous circle of vino.

Vinomofo Definitions

Although it’s easy to mofo, it can’t hurt to be clear. Here’s a crash course in some terms you might stumble on at Vinomofo, and how we define them. 


A member of Vinomofo. That’s you. You’re welcome. Does Vinomofo really mean Wine Motherf*cker? Erm, yes it does, but there’s a good story that goes with it… it’s a bit long for here, but you’ll find it on our About page

The ’fo

Short for Vinomofo. Because we started in Adelaide, and four syllables is pretty long for us Aussies. 

Good wine only

We deal in good wine only. Good as in goodness. Better than ‘great’. Is every wine we stock ‘awesome’? We’ll let you decide. But every wine we stock delivers incredible value for money and has passed a rigorous tasting panel. Every wine is gooooood. Good for your soul; good for your tastebuds. Full of life and made to enhance yours. No fake brands. No BS. Just good wine

Epic value

With the most awesome tribe of wine lovers in the country, we have the buying power to blow the next best market price out of the water. This means you get to drink good wine for a price that cannot be matched.

100% Mofo Happiness Guarantee

We want you to enjoy your wines, keep coming back for more, and tell all your friends about us. We only sell wine we love and drink ourselves, but if you ever get a bottle you’re not thrilled with, please get in touch. We really do want you to be 100% happy. In fact, we guarantee it.

Mofo Wine Dealer

Much like a fine art dealer, but for wine. Our Wine Dealers are a mere phone call away, ready to help or just chat vino. We don’t pay commission either, so their goals are the same as yours: get you wine that you find delicious, minimise returns, maximise mofos sharing the love. 

Share the love

Speaking of… refer a friend and they’ll get $25 off their first order – you’ll get $25 off your next order too. Wine for everyone!

Black Market deal

Black Market deals are only made possible if we don’t reveal the maker’s brand on site. The wines are the genuine article, absolutely no cleanskins or fake brands, just dangerously good value. You won’t find out what it is until it hits your doorstep, but you won’t regret it. Just keep it on the down low.

Women in Wine

We are committed to ALWAYS having wines available that are made by women, so we have a permanent, dedicated collection of these wines on site. We want to help change this traditionally male-skewed industry toward equality. And this is one small step in the right direction. Here’s to our Women in Wine! And here’s a link to their wine.

Still, have questions? Chat, call or email, and speak to a real-life mofo. Yes, ‘mofo’ means you and us. That’s the only confusing part (for us at least), so let us know if you have some genius solution – believe me, we’ve tried.

We’re mofos. You are too now. Own it. 

Cheers to you.

Hey Mofos!

Under the Liquor Control Reform Act 1998 it is an offence:

  • To supply alcohol to a person under the age of 18 years (penalty exceeds $23,000).
  • For a person under the age of 18 years to purchase or receive liquor (penalty exceeds $900)

Liquor Licence No. 36300937


At Vinomofo, we love our wine, but we like to also lead long and happy lives, and be good to the world and the people in it. We all try to drink responsibly, in moderation, and we really hope you do too.

Don’t be that person…

Acknowledgement of Country

Vinomofo acknowledges the Traditional Custodians of the land on which we live and work, the Aboriginal and Torres Strait Islander peoples. We pay our respects to their Elders past, present, and emerging, and recognise their continuing connection to land, waters, and community.

Nope, we don’t do the copyright © thing.