What's the deal with a Black Market deal?

By Vinomofo
about 17 hours ago
2 min read

At Mofo HQ, we get a lot of questions when it comes to our Black Market deals - after all, if you've dipped your toe into our Black Market you'll know that they aren’t the kind of deals you see everyday.

So for those who want to be in-the-know, here’s a need-to-know. Just keep it on the down-low, you know?

Check out: 5 Black Market Deals not to be missed

What’s the deal with a “Black Market” deal?

In short - Black Market deals give you exceptional value, only made possible if we don’t reveal the maker’s brand. 

Check out: Cabernet Sauvignon 2017 – Black Market Deal #50615

Are they just cleanskins? Made up brands? Have they fallen off the back of a truck? Are we steaming off labels and painstakingly pasting them on bottled goon?

No, no, no, and no. These are genuine, fully labelled wines - the same wines you'll find at the winery cellar door, at wine bars, restaurants and even sometimes other retailers around the country – at much higher prices.

These wines are the genuine article, no raw deals, no cleanskins or fake brands. You won’t find out what the wine is until it hits your doorstep, but you won’t regret it. Trust us, you won’t find these deals anywhere on the open market.

Check out: Shiraz 2018 - Black Market Icon #50000

So why is the brand hidden?

Hiding the brand allows us to sell these wines at a much lower price than our would-be competition. We go deep in these lines. As in, we buy the whole remainder of the vintage, or many pallets at a minimum. For the maker, that much stock movement saves them a bunch on marketing and opportunity costs. And you get a huge deal in the process.

When we can show a wine label, we do. But when given the option of a wine deal that we think is truly mofo-worthy, we need to hide the brand to protect the makers' interests. When you go to the Black Market, you’re about to get some highly sought after wines. At up to 70% off RRP, keep this on the downlow. Mum’s the word on these deals.

Check out: Shiraz 2021 - Black Market Deal #50077 (3pk)

So, ready to delve into the Black Market? Here's five hot deals - each with 95pts from Halliday or more!

Hey Kids!

Under the Liquor Control Reform Act 1998 it is an offence:

  • to supply alcohol to a person under the age of 18 years (penalty exceeds $23,000).
  • for a person under the age of 18 years to purchase or receive liquor (penalty exceeds $900)

Liquor Licence No. 36300937


At Vinomofo, we love our wine, but we like to also lead long and happy lives, and be good to the world and the people in it. We all try to drink responsibly, in moderation, and we really hope you do too.

Don’t be that person…

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Vinomofo acknowledges the Aboriginal and Torres Strait Islander people as the traditional custodians of the land on which we live and work. We pay our respects to their Elders past, present and emerging, and recognise their continued connection to the land and waters of this country.

We acknowledge this place always was, and always will be Aboriginal land.