Six questions we often get asked at Vinomofo
Six Questions We Often Get Asked at Vinomofo
We get asked a lot of questions. What would you like for your birthday? What’s your favourite colour, mofo? Wanna come over for lasagne?
But below are six actually useful questions we hear a lot, plus the answers that matter. (And for the record: a mountain bike; green, obviously; yes, we’ll bring the wine.)
Who you callin' a mofo?
You. Me. All of us. "Mofo" started as a bit of a placeholder; we were nearly called Vinomojo, but a last-minute legal letter meant we had to switch. Temporarily, we thought. Then it stuck. You can read the full-bodied history on our about page, if you're keen.
Now it’s a badge of honour. Being a mofo means you’re part of the crew who gives a damn about good wine. You want the best wine specials, the real wine stories, the stuff worth drinking. Whether it’s Barossa Shiraz, McLaren Vale Grenache or a cracking bottle of Champagne, we’re here for it. No fluff, just flavour. The top 5%.
What’s the deal with Black Market Deals?
Our Vinomofo Black Market wines are the real deal. No dodgy tricks. Not cleanskins. Not knock-offs. Just brilliant wines we can’t name because we’ve scored them at the best prices from producers who don’t want their premium bottles discounted all over the internet.
You’ll see the variety, region, vintage and everything else you need to know to back it. We hide the label, but never the quality. These wines often pour at cellar doors, restaurants and bottle shops, but not for these prices. We buy deep, pass on the savings, and you get access to huge wine deals you won’t find anywhere else.
Can I really return a wine just because I don’t love it?
Yep. Always. We taste thousands of wines every year and only pick the top 5%. That means whether you’re after the best red wine for $20, something bold from Barossa, or a wild new drop from McLaren Vale, you’re in safe hands.
But if, for whatever reason, a wine rocks up at your place and just doesn't float your boat, that's totally cool. We want you to be stoked with your wine from us, so get in touch and we’ll sort you out with a full credit or refund under our Mofo 100% Happiness Guarantee. It’s all part of the deal. We'll even arrange for the rest of the case to be picked up. You can check out the full details on our returns page.
What's a Wine Dealer?
They’re absolute legends. Think of a Wine Dealer as your personal guide through the world of Australian wine online. They’ve tasted the lot, know the difference between a Tuesday night quaffer and a cellar-worthy stunner, and can help you find exactly what you’re into. It's an opt-in service, and there's no minimum spend to qualify.
Want to know when an epic Barossa Shiraz lands? After a list of top red wine picks under $25? Looking for a secret stash of Champagne for the holidays? They’ve got your back. Text, email, call... whatever works for you.
Do I have to commit to something to join?
Nope. No lock-ins. No contracts. No pressure. You can browse, buy, and bounce whenever. We’re like your local bottle-o, just with better wines and way better wine deals delivered directly to your doorstep.
Even our wine club subs are casual. You pick your style, how often you want it, and you can skip or cancel anytime. It’s all about keeping things fun, flexible and mofo-friendly.
I don't have a cellar — how should I store my wine?
Wine doesn’t need a dungeon. It just needs a consistent, cool spot. Under 20°C is ideal, and the more stable the temp, the better. Fluctuations are the real killer.
So ditch the wine rack above the fridge (hot air, heat exchange, vibrations, no thanks). An old esky in the laundry can be surprisingly effective. A bottom shelf in a dark cupboard away from where life happens is also perfectly fine for short-term storage.
If you’re getting into cellaring or stocking up on best red wine deals to age (like that McLaren Vale Shiraz or a gutsy Coonawarra Cabernet), it might be worth looking into a wine fridge or proper storage. Otherwise, stay cool and carry on.
Still got questions? Hit us up any way you like: email, chat, socials, message in a bottle. We’re always here to chat great wine, mofo.
Feel like you're ready to mofo? Head here to shop the best wine deals you'll find online.
