5 reasons why we love merlot

Nikki Michaels
By Nikki Michaels
over 4 years ago
3 min read

It’s what you might call the black sheep of the wine world — but for no good reason. Merlot has a bit of an unfortunate reputation for being a fairly run-of-the-mill red without any real personality (you might’ve heard it described as a wine only people who don’t know wine would drink), but nothing — we repeat, nothing! — could be further from the truth.

We’re setting the record straight on this woefully vilified vino. Here are five reasons why we love merlot — and why you should, too.

Because even Hollywood couldn’t keep it down

Merlot took a real whack in the wake of Alexander Payne’s award-winning indie masterpiece Sideways, which famously features Paul Giamatti loudly screaming, ‘I am not drinking any f***ing merlot!’

via GIPHY 

Such is the power of celebrity that sales of merlot actually declined two percent after the film’s premiere — and the grape took on a not-so-generous persona as lower-quality.

But even the ‘Sideways Effect’ can’t keep a good man (or merlot) down, it seems. Sales are back up thanks to folks in the know, and we’re pretty psyched about that. 


Because it’s a foodie’s best friend

Here’s another bummer of a misconception about merlot that we’re gunning to change: that it’s overly sweet, not well-balanced, and all-around ‘meh.’

Think again, mofo! Merlot’s actually what we would consider the hands-down crowd-pleaser of the wine world, with oh-so-smoothness, lower acidity, a nice mellow fruit-forward nature, and just the right amount of sweetness — all of which combine for a truly sensational food wine.


You can pair merlot with dishes that run the gamut from light to rich. Chicken, pork, steak, even roast veggies? You got it.

Because it’s French for ‘little blackbird’

And isn’t that just the cutest damn thing you’ve ever heard? A fitting superlative for the underrated gem that positively sings (#sorrynotsorry) with fruity punch and power, the name is derived from merle (blackbird) and is believed to be a reference to the deep blue-black inkiness of merlot grapes.


Because it’s one of the noble grapes

In the storied lore of wine, six varietals originated the status of ‘noble grape’: cabernet sauvignon, pinot noir, chardonnay, riesling, sauvignon blanc, and — today’s hero — merlot.

Now, there are 18 noble grapes (their ranks have grown over the years to include the most widely planted varietals in the world’s major production regions) — but the OGs were little beauties historically used to make the planet’s most highly regarded vino.

So the next time you’re feeling a bit regal? Pour a glass of merlot to complete your coronation. Yas, queen.

via GIPHY 

Because it wears many cloaks

Merlot is one of those grapes that seriously changes form depending on where it’s grown. While all merlot shares a similar pleasant fruit-forwardness and a smooth mouthfeel, the specific flavours and characteristics really vary based on the climate of the source vines.

Cooler-climate merlot tends to be heavier on the purple and black fruits, leaning into those juicy and complex plum, blackberry, and violet notes. Warm-climate merlot, on the other hand, sees red; we’re talking ripe, ripe, and riper strawberry, raspberry, and cherry.


Wanna step up your wine game? Read our ultimate guide to red wine here - from barbera to saperavi and everything in between. 

Hey Kids!

Under the Liquor Control Reform Act 1998 it is an offence:

  • to supply alcohol to a person under the age of 18 years (penalty exceeds $23,000).
  • for a person under the age of 18 years to purchase or receive liquor (penalty exceeds $900)

Liquor Licence No. 36300937


At Vinomofo, we love our wine, but we like to also lead long and happy lives, and be good to the world and the people in it. We all try to drink responsibly, in moderation, and we really hope you do too.

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