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Why do we love this wine?

Sometimes it takes not a hero, but a rage-against-the-machine mafioso kingpin to liberate a pond that’s been muddied by dubious characters. Enter The Don.  



Duck Sauce’s kingpin cousin, The Don’s not afraid to tell you how it is, and is confident in its own supremacy. Simply the finest fruit that this money can buy, this tier of the Collaboration Series is about decadence, a little bit of boasting, and almost criminally good value. Made by none other than the Oakridge team, we can tell you that it was a fun project to blend with them in their cellar, and we reckon they were as excited by us with the results. It’s a wine that’s looking excellent now, and will happily hang around for a few years yet. We’re pretty stoked.

What is the Collaboration Series?

This range is all about celebrating and collaborating with the folk who get their hands dirty. The brightest and most passionate wine lovers out there - the winemakers. These are the people who are on site, vintage in and vintage out, turning grapes into magic.  

And in working with Australia’s most talented winemakers, we are humbled to help see a wine come to life, from seedling to screwcap and everything in between. Honest and epic vino, from the best in the business. Which in The Don’s case is Yarra legends, Oakridge.

Made by Oakridge

Can we all just take a second and let this glorious wine moment sink in? I mean, this is a collaboration with Oakridge. One of the greatest, and most applauded vino teams in the Yarra Valley.  

The Oakridge team were always at the very top of our dream pinot noir list, but never in a million vintages did we think we’d see the day they’d be making ours. But here we are, making pinot noir worth rubbing out the competition for!  

The Process

When anyone thinks of chardonnay and pinot from anywhere, they think of Oakridge (and if they don’t, they should) and Gourmet Traveller’s 2017 Winemaker of the Year, David Bicknell. Dave makes our Mimi Flamingo chardonnay, which is superb, so we thought, who better to help us craft a premium pinot?

The Wine  

The Don will smack you in the face with aromas of intense raspberry, dark cherry and black spice before bringing you under his wing with a long, slinky palate. Super complex (is he a hero? Is he a villain?) with gossamer tannins, The Don is going to stick around the ’hood for the next 8-12 years. This boss is not here to mess around, mofos.  

This is brilliantly rendered, beautiful pinot. Fragrance, depth, perfect poise and ripeness. The oak is almost non-existent, just a support structure for the pristine fruit flavours, of which there are many. Raspberry coulis, blackberry juice, crunchy red apple, soft florals and spice, rich earthiness. Silken texture and wonderful acid drive.  

The Inspiration

The Don holds a tugboat-ful of meaning for us, especially for our Art Director, Adsy. If you look at the details, the label tells the Vinomofo story; our journey from a disruptive little startup to a tribe that’s genuinely holding its own. We know we act the kid, but deep down (not even that deep down, we pretty much wear it on our sleeve) we give a shit. 

Adsy has put so much into this. In his words (slightly paraphrased, because he talks in mad creative speak):

“The left hand side of the label has sharks - as in big business sharks, always looking at profit margins and not about making real, honest wine. The right hand side is a reflection of Vinomofo and where it’s going. The duck in the meat grinder is a metaphor for buyers’ own brands and how some retailers’ shelves are made up of something like 70% buyers brands. The duck is bursting the ballon that is traditional wine retail.

“There’s a shower head ’cause Justin has cold showers (which weirds me out); palm tree is for Justin and his obsession with island life; the train represents Melbourne; the plane is Vinomofo going global at the time; the tree and the flowers about growth. The duck has a name tag that says Leeroy - which is about Leeroy Jenkins (some funny gamer video - Google it - which kind of represents how I see Vinomofo, going in all guns blazing). The smoke on the left is like the smoke from Lost. Lolzzzzz.”

We’re proud of poking the bear, and the sleeping giant, and the elephant in the room. We want to poke everything that’s archaic or unjust or downright boring, and bring about a little change in this industry. Good wine and good vibes for everyone. Cheers to that.  

Wine Nerd Stuff
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Yarra Valley
Food Union
The rules are there ain’t no rules, but here are some foods we think will work pretty well with this wine...

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